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Geely Versus Ford: Threat from an Emerging Market Multinational to a Market Leader
Bertrand GuillotinCaso IVEY-9B18M185-EDirección estratégicaIn 2010, when China surpassed the United States to become the largest global market for automobiles, China’s Geely Automobile Holdings Ltd. (Geely) entered the global automobile industry by acquiring Volvo Group’s cars division from Ford. Seven years later, Geely bought a controlling stake of 51 per cent in Lotus Cars, a stake in the truck maker AB Volvo, and a 10 per cent share of Daimler AG worth US$9 billion, becoming its largest shareholder. ...Desde 8,20 €
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Chick-fil-A: International Expansion Challenges - Teaching Note
Bertrand GuillotinNota del Instructor IVEY-8B20M046-EDirección estratégicaTeaching note for product 9B20M046.Desde 0,00 €
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The Hershey Company: Broken Pledge to Stop Using Child Labour - Teaching Note
Bertrand GuillotinNota del Instructor IVEY-W25255-EDirección estratégicaTeaching note for product W25254.Desde 0,00 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonNota del Instructor IVEY-W34630-EDirección estratégica, MarketingThis is the Teaching note for product W34093.Desde 0,00 €
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinCaso IVEY-W33970-EDirección estratégica, Tecnologías de la informaciónTwo months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of Strategy Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strat...Desde 8,20 €