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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCaso IVEY-9B18A062-EDirección estratégica, MarketingIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Desde 8,20 €
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Tata’s Air India: Brand Repositioning and Revitalization Challenges
Nitin GuptaCaso IVEY-W34124-EDirección estratégica, MarketingThe control of the state-run airline Air India was handed over to Tata Sons on January 27, 2022, by the Government of India. Air India had returned to Tata Sons with a severely dented reputation, being known for bad service, frequent delays, and flight cancellations. Therefore, rejuvenating Air India would be a daunting task. Some industry experts felt that the takeover of Air India was the best chance the airline had of a commercial revival; oth...Desde 8,20 €