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Toys "R" Us Canada: Is Playtime Over - Teaching Note
Steven Campbell; Kelly WhiteheadNota del Instructor IVEY-8B18M167-EDirección estratégicaTeaching note for product 9B18M167.Desde 0,00 €
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Toys "R" Us Canada: Is Playtime Over
Steven Campbell; Kelly WhiteheadCaso IVEY-9B18M167-EDirección estratégicaIn June 2018, Toys "R" Us, Inc. officially closed its doors in the United States and left the US retail landscape, marking the demise of the former "category killer." Although Toys "R" Us (Canada) Ltd. had survived eight months of bankruptcy protection, it found itself fighting two concurrent battles: clarifying the confusion regarding its lack of inclusion in the closure of the 735 US locations, and addressing the desperate need to rebrand in a ...Desde 8,20 €