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Ryanair: Flying Too Close to the Sun (Spanish Version)
Ciaran Heavey; Dorota PiaskowskaCaso IVEY-9B19MS057Dirección estratégicaUnlike any other European airline, Ryanair DAC had long experienced impressive growth and performance thanks to its well-designed and ruthlessly executed low-cost carrier business model. However, the limits of growth did begin to appear, at which time the company adjusted its business model with an increased emphasis on customer orientation. As a result, cracks in the business model appeared and labour issues came to the fore. While the media and...Desde 8,20 €