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LYFEN: Building a Supply Chain to Create Competitive Advantage - Teaching Note
Haitao Yin; Ruiyu Zhu; P. Fraser JohnsonNota del Instructor IVEY-8B19D007-EServicios y operacionesTeaching note for product 9B19D007.Desde 0,00 €
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LYFEN: Building a Supply Chain to Create Competitive Advantage
Haitao Yin; Ruiyu Zhu; P. Fraser JohnsonCaso IVEY-9B19D007-EDirección estratégica, Servicios y operacionesThis case describes the journey of a Chinese snack food company, LYFEN, as it developed supply-chain processes and capabilities to compete successfully in a highly competitive market. It provides detailed information about LYFEN’s quality-control processes and supply-chain management practices. A particularly interesting aspect of the case is the challenges faced by the company to deliver on customer expectations for food safety and the associate...Desde 8,20 €