Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Zenatix: Discovering Market Fit - Teaching Note
Puran Singh; Harleen KaurNota del Instructor IVEY-8B19A019-EMarketingTeaching note for product 9B19A019.Desde 0,00 €
-
Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCaso IVEY-9B19A019-EIniciativa emprendedora, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Desde 8,20 €