Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 7. Overcome Key Organizational Hurdles
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0027BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
-
Red Ocean Traps
Kim, W. Chan; Mauborgne, ReneeArtículo HBS-R1503D-EDirección estratégicaAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book "Blue Ocean Strategy" have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about ...Desde 8,20 €