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Strategy Execution Module 9: Building a Balanced Scorecard
Simons, Robert L.Caso HBS-117109-EDirección estratégicaThis module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-Desde 8,20 €
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Pfizer: Letter from the Chairman (B)
Simons, Robert L.; Rosenberg, KathrynCaso HBS-110004-EContabilidad y controlThis case continues the story begun in "Pfizer: A Letter From The Chairman" (HBS No. 9-110-003), revealing the letter Chairman and CEO Jeff Kindler wrote for the 2008 Annual Report.Desde 5,74 €
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Sydney IVF: Stem Cell Research, Teaching Note
Simons, Robert L.; Rosenberg, KathrynNota del Instructor HBS-110092-EDirección estratégicaTeaching Note for 109017.Desde 0,00 €
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Designing High-Performance Jobs (Spanish version)
Simons, Robert L.Artículo HBS-R0507DLiderazgo y Dirección de personashbsp.harvard.edu/jdotDesde 8,20 €
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Purity Steel Corporation, 1995 (Spanish Version)
Simons, Robert L.; Davila, AntonioCaso HBS-102S04Contabilidad y controlLos gestores introducen un nuevo sistema de evaluación basado en el crecimiento de las ventas y el retorno de la inversión (ROI). Un gerente de la sucursal se pregunta si su nuevo almacén debe ser alquilado para mitigar el impacto en el ROI. Se proporcionan fórmulas y cálculos de rendimiento. Un reescrito versión de un caso anterior.Desde 8,20 €
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Building a Profit Plan (Spanish version)
Simons, Robert L.; Davila, AntonioCaso HBS-204S18Contabilidad y controlThis case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you've taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using an income statement, balance sheet, and projected demand and cost schedules, students are required to build a profit plan for a closely-held coffee manufacturer in Italy. Students must es...Desde 8,20 €
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Choosing the Right Customer
Simons, Robert L.Artículo HBS-R1403B-EDirección estratégicaAll companies claim that their strategies are customer driven. But when "customer" means any number of entities in a company's value chain--consumers, suppliers, retailers, even internal units like R&D--managers tend to lose focus, and their firms become vulnerable to competitors who have clearly defined who they serve and how. In this article, Robert Simons of Harvard Business School presents a framework that can help companies develop strategie...Desde 8,20 €
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Stress-Test Your Strategy: The 7 Questions to Ask
Simons, Robert L.Artículo HBS-R1011G-EDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €