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Data Science at Target, Teaching Note
Datar, Srikant M.; Bowler, Caitlin N.Nota del Instructor HBS-119108-EContabilidad y controlTeaching note to case 118016Desde 0,00 €
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118016-EContabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oDesde 8,20 €
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Predicting Purchasing Behavior at PriceMart (B)
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-119026-EContabilidad y controlThis case builds directly on the case Predicting Purchasing Behavior at PriceMart (A), in which VP of Marketing, Jill Wehunt, and analyst Mark Morse build a logistic regression model to predict whether a customer household is expecting a baby. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regula...Desde 5,74 €