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Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. AsisNota del Instructor HBS-107072-ETecnologías de la informaciónTeaching note to 106029.Desde 0,00 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCaso HBS-113S07Tecnologías de la informaciónThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Desde 8,20 €
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Economics of Retail Banking Note (Spanish Version)
Frei, Frances X.; Campbell, DennisCaso HBS-608S06Servicios y operacionesEsta nota técnica del estudiante se utiliza en el tercer módulo de un curso sobre Gestión de Servicio de Operaciones, que se ocupa de cómo los administradores de servicios pueden informar a sus decisiones con los datos del cliente (606-097). Explica las operaciones financieras de la banca minorista, que destaca los desafíos que enfrenta la industria de rentabilidad. Para los bancos de Estados Unidos, es bastante común para más de la mitad de la b...Desde 8,20 €
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Wawa Inc.
McGarvie, Blythe; Campbell, Dennis; Stack, KristinCaso HBS-114086-EContabilidad y controlRetailing requires attention to detail and customer and employee loyalty. Wawa is a 50-year old food retailer with almost a cult-like following. With $9 billion in revenues, Wawa is the 50th largest privately-held company in the US. Learn how they have accomplished consistent 15% annual shareholder returns. The Wawa associates (name for employees) have an ESOP which plays a key role in Wawa's culture of ownership. This case explores the role of i...Desde 8,20 €
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Affinity Plus, Teaching Note
Campbell, DennisNota del Instructor HBS-112091-EFinanzasTeaching Note for 112091.Desde 0,00 €
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Shangri-La Hotels, Teaching Note
Campbell, DennisNota del Instructor HBS-112090-EServicios y operacionesTeaching Note for 108-006.Desde 0,00 €
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Financial Accounting Reading: Assets, Teaching Note
Campbell, DennisNota del Instructor HBS-5072-EContabilidad y controlTeaching note for 5071.Desde 0,00 €