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Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. AsisNota del Instructor HBS-107072-ETecnologías de la informaciónTeaching note to 106029.Desde 0,00 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, PeterNota del Instructor HBS-208038-EFinanzasTeaching Note for [208029].Desde 0,00 €
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCaso HBS-113S07Tecnologías de la informaciónThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Desde 8,20 €
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Central Bank: The ChexSystems(SM) QualiFile(R) Decision
Campbell, Dennis; Martinez-Jerez, F. Asis; Tufano, Peter; Ekins, Emily McClintockCaso HBS-208029-EFinanzasThe "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building. However, the bank realized that the aggressive pursuit o...Desde 8,20 €