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Caja España: Dirigiendo las Sucursales para Vender (A)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-105S06Contabilidad y controlJuan Luis Rojas, gerente de planificación comercial de un (caja de ahorros) Caja de Ahorros, se enfrenta al reto de motivar a las ramas de vender hipotecas y reflexiona más a largo plazo si los precios de transferencia uso para lograr su objetivo.Desde 8,20 €
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Neck & Neck: Leveraging the Club Neck Information
Martinez-Jerez, F. Asis; Miller, Katherine; Ittner, Christopher D.; Bol, JasmijnCaso HBS-109070-EContabilidad y controlCommercial Director Prado wonders how to leverage the loyalty card information to prepare the Fall 2008 budget. The case discusses the value of subjective and objective information for profit planning purposes. Spanish children's apparel retailer Neck & Neck uses loyalty card information for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit planning...Desde 8,20 €
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ProntoWash: Washing the World's Cars to a Tango Beat
Martinez-Jerez, F. Asis; Miller, Katherine M.Caso HBS-108037-EProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash company based in Argentina, was planning for rapid growth throug a combination of owned and franchised operations. CEO Sergio Kompel needed to fina a performance management system tha...Desde 8,20 €