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Corporate VCs Are Moving the Goalposts
Harvard Business ReviewArtículo HBS-F1611A-EIniciativa emprendedoraIn the traditional approach to venture capital, an investment firm parcels out funds to a portfolio of start-ups, knowing that most will fail but that with luck, the returns from the few winners will make the exercise profitable. For more than 40 years, another model has also existed: corporate venture capital, in which a very large company invests in start-ups, often in adjacent industries. Corporate VCs have historically been motivated by strat...Desde 8,20 €
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Preserve the Luxury or Extend the Brand
Harvard Business ReviewNota del Instructor HBS-HTN007-EMarketingTeaching Note for Product Numbers R1101R, R1101Z, and R1101Z.Desde 0,00 €