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Taking a Chinese Company Global (Spanish version)
Khanna, Tarun; Vargas, Ingrid; Palepu, Krishna G.Caso HBS-718S02Dirección estratégicaIn 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an international player with nearly $4 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe and the United States as a...Desde 8,20 €