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Preserve the Luxury or Extend the Brand (HBR Case Study and Commentary) (Spanish version)
Beyersdorfer, Daniela; Dessain, VincentArtículo HBS-R1101RMarketingcase study-only, reprint R1101X, and commentary-only, reprint R1101Z.Desde 8,20 €
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Global Knowledge Management at Danone (B)
Edmondson, Amy C.; Dittrich, Ruth; Beyersdorfer, DanielaCaso HBS-611079-EServicios y operacionesThe (B) case gives an update on the development of knowledge management at Danone two years after the (A) case: The Networking Attitude spread throughout the company and the question is posed whether Danone should move to virtual networking in addition to face-to-face networking.Desde 5,74 €
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Global Diversity and Inclusion at Royal Dutch Shell (B): The Impact of Restructuring
Sucher, Sandra J.; Beyersdorfer, DanielaCaso HBS-611051-EThe (B) case describes the actions taken by Royal Dutch Shell's CEO and his management team to maintain their commitment to diversity and inclusion (D&I), as introduced in the (A) case, during a major restructuring of the whole organization.Desde 5,74 €