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Behavioral Finance at JP Morgan
Baker, Malcolm P.; Sesia, AldoCaso HBS-207084-EFinanzasFollowing a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biDesde 8,20 €
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Behavioral Finance at JP Morgan (Spanish version)
Baker, Malcolm P.; Sesia, AldoCaso HBS-209S12FinanzasFollowing a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like overconfidence, anchoring, and loss aversion is key to generating returns on the investment side and educating clients on the advisory side.Desde 8,20 €
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Mutti S.p.a., Teaching Note
Alvarez, Jose B.; Knoop, Carin-Isabel; Sesia, Aldo; Shelman, Mary L.Nota del Instructor HBS-513069-EMarketingTeaching Note for case 513034.Desde 0,00 €