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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCaso HBS-715457-EDirección estratégicaIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Desde 8,20 €
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NBCUniversal Telemundo: Transforming Latino Television
McGee, Henry W.; Knoop, Carin-Isabel; Snively, ChristineCaso HBS-318018-EIn August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years, Telemundo had prioritized high production value original programming and made significant gains on its Spanish-language rival Univision as well as the four biggest U.S. broadcasters. By 201...Desde 8,20 €