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Vestas' World of Wind
Steenburgh, Thomas; Corsi, ElenaCaso HBS-511121-EMarketingTo maximize their effectiveness, color cases should be printed in color. The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with its customer base and had a limited marketing budget, mainly used to finance global media advertisement campa...Desde 8,20 €
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCaso HBS-918404-EDirección estratégicaThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Desde 8,20 €
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCaso HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Desde 8,20 €
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Managing the European Refugee Crisis
Trumbull, Gunnar; Corsi, Elena; Beyersdorfer, DanielaCaso HBS-716076-EEconomíaIn 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.Desde 8,20 €
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Germany's Green Energy Revolution
Maurer, Noel; Corsi, Elena; Billaud, Emilie; Moloney, EmerCaso HBS-713049-EEconomíaDesde 8,20 €
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Automating the Paris Subway (B)
Anteby, Michel; Corsi, Elena; Billaud, EmilieCaso HBS-413062-ELiderazgo y Dirección de personasSupplement for case 413061Desde 5,74 €
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCaso HBS-812125-EIniciativa emprendedoraThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesDesde 8,20 €
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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCaso HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Desde 8,20 €
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Leading Culture Change at SEB
Edmondson, Amy C.; Corsi, ElenaCaso HBS-621074-ELiderazgo y Dirección de personasThe Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear h...Desde 8,20 €
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Noma: A Lot on the Plate, Teaching Note
Khaire, Mukti; Corsi, ElenaNota del Instructor HBS-815046-EIniciativa emprendedoraTeaching note for case 814097.Desde 0,00 €