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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Micromax: Scaling the Largest Indian Mobile Handset Company
Gulati, Ranjay; Tahilyani, Rachna; DeSantola, AliciaCaso HBS-415034-ELiderazgo y Dirección de personasIt is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product revenues from $54M to over $1B. Unfortunately, it was difficult for the founding team to keep up with Micromax's rapid growth, triggering a series of missteps in 2010 that brought th...Desde 8,20 €
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Paytm: Building a Payments Network
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-517091-EMarketingBy January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be?Desde 8,20 €
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Mytrah Energy
Khanna, Tarun; Nanda, Ramana; Tahilyani, RachnaCaso HBS-818021-EIniciativa emprendedoraDesde 8,20 €
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Coffee Wars in India: Starbucks 2015
Yoffie, David B.; Tahilyani, RachnaCaso HBS-715453-EDirección estratégicaThis case examines the progress made by Starbucks in its first two years of operation in India.Desde 8,20 €
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Aspada: In Search of the Right Structure for Impact Investing
Chu, Michael; Tahilyani, RachnaCaso HBS-314099-EDesde 8,20 €
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Chai Point: Disrupting Chai, Teaching Note
Ghosh, Shikhar; Nanda, Ramana; Tahilyani, Rachna; Bagai, ShwetaNota del Instructor HBS-819130-EIniciativa emprendedoraTeaching note for case 818020.Desde 0,00 €
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Eko: Mobile Banking and Payments in India
Gupta, Sunil; Tahilyani, RachnaCaso HBS-513053-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €