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China Mobile's Rural Communications Strategy
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy Yuen; Donovan, G.A.Caso HBS-309034-EChina Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key strategy that would help the f...Desde 8,20 €