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Swire Beverages: Implementing CSR in China
Marquis, Christopher; Donovan, G.A.; Chu, Yi KwanCaso HBS-410021-EServicios y operacionesSwire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR...Desde 8,20 €
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China Mobile's Rural Communications Strategy
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy Yuen; Donovan, G.A.Caso HBS-309034-EChina Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key strategy that would help the f...Desde 8,20 €