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Super Bowl Storytelling, Teaching Note
Santana, Shelle; Avery, JillNota del Instructor HBS-520096-EMarketingTeaching note for case 519041.Desde 0,00 €
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EMC2: Delivering Customer Centricity, Teaching Note
Steenburgh, Thomas; Avery, JillNota del Instructor HBS-512068-EMarketingTeaching Note for 511124.Desde 0,00 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
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Adeo Health Science: Turning a Product into a Brand
Keenan, Elizabeth A.; Avery, JillCaso HBS-518065-EMarketingFor decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse their position. Parents were now warned that delaying the introduction of these types of foods increased a baby's risk of food allergies. Adeo Health Science was ready, with patents filed for a baby food that made it simple for p...Desde 8,20 €