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J.C. Penney's "Fair and Square" Strategy (Abridged) (Spanish version)
Ofek, Elie; Avery, JillCaso HBS-516S10MarketingAs he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February, dubbed "Fair and square", was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify ...Desde 8,20 €
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J.C. Penney's "Fair and Square" Strategy (Abridged)
Ofek, Elie; Avery, JillCaso HBS-514063-EMarketingAs he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February, dubbed "Fair and square", was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify ...Desde 8,20 €