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Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring
Gilson, Stuart C.; Herrero, Gustavo A.Caso HBS-202009-EFinanzasIn 1998, BAESA, PepsiCo's largest bottler and distributor outside North America, experienced severe financial difficulty and had to restructure its debt and business operations to avoid bankruptcy or liquidation. Based in Argentina, with operations throughout South America, the company had for years been a spectacular success story and media darling, until it undertook an ill-fated expansion in Brazil. The company's debt was owed to banks and fin...Desde 8,20 €
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A Financial Perspective (Spanish version)
Segel, Arthur I; Chu, Michael; Herrero, Gustavo A.Caso HBS-208S15Iniciativa emprendedoraPatrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimoni...Desde 8,20 €