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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCaso HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Desde 8,20 €
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Fair & Lovely vs. Dark is Beautiful
Deshpande, Rohit; Chaturvedi, SaloniCaso HBS-516079-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its "Dark is Beautiful" campaign-endorsed by well-known actor-director Nandita Das. However, despite ...Desde 8,20 €