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Building Brand Infosys
Deshpande, Rohit; Muthuram, VidhyaCaso HBS-513003-EMarketingInfosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose credo was to "under-promise and over-deliver." Throughout its 31-year history, Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering exce...Desde 8,20 €
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Infinite Technology Solutions and the Delhi-Mumbai Industrial Corridor
Macomber, John D.; Muthuram, VidhyaCaso HBS-815105-EFinanzasThe Delhi-Mumbai Industrial Corridor (DMIC) is an ambitious economic development project linking six of the most competitive states in India with the sea. The corridor is modeled on the Jiangsu Corridor in China (Nanjing to Shanghai) and the Tokyo-Hokkaido Corridor in Japan. The Government of Japan is a major investor. Several of India's proposed Smart Cities are located on the Corridor. Eventual success of the corridor depends on attracting jobs...Desde 8,20 €