Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
-
Managing Multi-Media Audiences at WHDH (Boston)
Teixeira, Thales S.; Rangan, V. KasturiCaso HBS-515037-EMarketingWHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begin to use the Internet to get their news, dramatically cutting ratings and ad revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to p...Desde 8,20 €
-
Grupo Bimbo: Growth and Social Responsibility (Spanish version)
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-510S04MarketingBimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered how to keep its growth and CSR objectives neatly aligned.Desde 8,20 €
-
Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCaso HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Desde 8,20 €
-
BASF: Co-Creating Innovation (B)
Rangan, V. Kasturi; Billaud, Emilie; Dessain, VincentCaso HBS-517074-EMarketingSupplement to case 517073.Desde 5,74 €
-
Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor, Teaching Note
Khanna, Tarun; Rangan, V. KasturiNota del Instructor HBS-510107-ETeaching Note for [505078].Desde 0,00 €
-
Soren Chemical: Why is the New Swimming Pool Product Sinking, Teaching Note
Rangan, V. Kasturi; Yong, SunruNota del Instructor HBS-4190-EMarketingTeaching Note for 4190Desde 0,00 €
-
Gilead: Hepatitis C Access Strategy (B)
Rangan, V. KasturiCaso HBS-515044-EWhile the Gilead: Hepatitis-C Access Strategy (A) case (515-025) poses questions on what the company should do with respect to hart hit countries like Egypt and India, this (B) case provides the answer. In both cases, the company chose to pursue a proactive strategy to enable access at affordable prices.Desde 5,74 €
-
Segmenting the Base of the Pyramid (Spanish version)
Rangan, V. Kasturi; Chu, Michael; Petkoski, DjordjijaArtículo HBS-R1106JDirección estratégicaconsumers, coproducers, and clients. Specific strategies work best with people in certain roles and at particular income levels. Success requires appreciating the diversity at the base of the pyramid and the importance of scale in undertaking ventures there. Witness Manila Water's success in the Philippines and Hindustan Unilever's in South Asia. Failure to appreciate those elements can foil base-of-the-pyramid ventures, as Microsoft and Procter...Desde 8,20 €