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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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Bridges Ventures, Teaching Note
Rangan, V. KasturiNota del Instructor HBS-515057-EMarketingTeaching Note for Case 514001.Desde 0,00 €
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Audubon (B) in 2019: Two Years after the Turnaround
Rangan, V. KasturiCaso HBS-520094-EDirección estratégicaDesde 5,74 €
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Equitas Microfinance (C): Advent of Regulation
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCaso HBS-113006-ESupplement for case 510104Desde 5,74 €
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Alpen Bank: Launching the Credit Card in Romania, Teaching Note
Rangan, V. Kasturi; Yong, SunruNota del Instructor HBS-4563-EMarketingTeaching Note for 4559.Desde 0,00 €
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Health Leads: Reaching for Impact (Abridged)
Rangan, V. Kasturi; Appleby, SarahCaso HBS-517024-EA nonprofit in the healthcare arena explores strategies to achieve system-level impact. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare programs, by 2013 the nonprofit had grown to 6 cities and 1,000 volunteers serving over 11,000 patients annually. At the end of a successful "proof plan" period, Health Leads Co-Fou...Desde 8,20 €
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Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Rangan, V. Kasturi; Yong, SunruCaso HBS-4188-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Desde 8,20 €
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Why is the New Swimming Pool Product Sinking? (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-411S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Desde 8,20 €
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Alpen Bank: Launching the Credit Card in Romania (Brief Case)
Rangan, V. Kasturi; Yong, SunruCaso HBS-4559-EDirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €