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Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)
Cespedes, Frank V.; Rangan, V. KasturiCaso HBS-502S25MarketingBecton Dickinson, una empresa fenomenalmente exitosa con una cuota de mercado 80% en el mercado de las agujas de recogida de sangre y jeringas se enfrenta a un cambio en el entorno de compra del cliente (presiones de contención de costos en los hospitales). Esto obliga a una reevaluación de la empresa es altamente exitosa política de producto y estrategia de canal. Uno de los principales clientes de la compañía amenaza con dejarlos por negarse a ...Desde 8,20 €
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Repositioning CARE USA, Teaching Note
Rangan, V. Kasturi; Lee, KatherineNota del Instructor HBS-511032-EMarketingTeaching Note for 509005.Desde 0,00 €
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Massachusetts Pay-for-Success Contracts: Reducing Juvenile and Young Adult Recidivism, Teaching Note
Rangan, V. Kasturi; Appleby, SarahNota del Instructor HBS-515064-EMarketingTeaching note for 514061.Desde 0,00 €
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCaso HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Desde 5,74 €
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-414S12Dirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €
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Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArtículo HBS-R0403JÉtica empresarial y Responsabilidad Social CorporativaMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Desde 8,20 €