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Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations
Raffaelli, Ryan L.; Fubini, David G.; Sesia, AldoCaso HBS-419003-ELiderazgo y Dirección de personasThis case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in radical innovation projects. Corning CEO Wendell Weeks, who nearly bankrupted the company in the early 2000s when he overinvested in fiber optics, must initially decide if the compan...Desde 8,20 €