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Quietly Brilliant: Transformational Change at HTC
Tushman, Michael L.; Herman, KerryCaso HBS-412070-ELiderazgo y Dirección de personasThe case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market share of smartphones in 2010), with the adoption of the tagline: "Quietly Brilliant." Significant challenges considered in the case include: transitioning HTC from a Taiwanese to a g...Desde 8,20 €
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BMW's Project Switch (B): Importers vs. National Sales Companies
Narayandas, Das; Herman, Kerry; Winig, LauraCaso HBS-509024-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Desde 5,74 €
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The Expat Dilemma (HBR Case Study and Commentary)
Groysberg, Boris; Nohria, Nitin; Herman, KerryArtículo HBS-R1111M-ELiderazgo y Dirección de personasWhen Ana Lobato was transferred from Streuvels Chemicals' Brazilian operations to the company's Brussels headquarters, she was eager to apply her considerable expertise in this foreign assignment and to expose her children to another culture. Her husband, Oswald, a doctor, seemed up for the adventure. But just over a year after their arrival in Brussels, Oswald is increasingly unhappy. He is not able to practice medicine in Belgium, and the resea...Desde 8,20 €