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TwinMed - Teaching note
Child, M; Chambers, J; ; Han, ANota del Instructor SGSB-E419TN-EIniciativa emprendedoraTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Desde 0,00 €
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TwinMed
Child, M; Chambers, J; Han, ACaso SGSB-E419-EIniciativa emprendedoraTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Desde 8,20 €
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACaso SGSB-E423-EIniciativa emprendedoraBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Desde 8,20 €
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Bigpoint - Teaching note
Child, M; Chambers, J; Ellis, H; Han, ANota del Instructor SGSB-E423TN-EIniciativa emprendedoraBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Desde 0,00 €