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Trunk Club
Grousbeck, I; Kissick, RCaso SGSB-E458-EIniciativa emprendedoraThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Desde 8,20 €
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Trunk Club - Teaching Note
Grousbeck, I; Kissick, RNota del Instructor SGSB-E458TN-EIniciativa emprendedoraThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Desde 0,00 €
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Convenient MD
Grousbekc, I, H; Kissick, RCaso SGSB-E550-EIniciativa emprendedoraThe ConvenientMD case highlights the role of emotion and ambiguity in business interactions. ConvenientMD, led by co-CEOs Gareth Dickens and Max Puyanic, operated urgent care centers (UCCs) in the northeastern United States. UCCs are medical facilities that provide treatment for a variety of injuries and illnesses at a fraction of the cost of hospitals. The case, which examines ConvenientMD in its nascent and high-growth years, is divided into...Desde 8,20 €