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Live Ramp (A)
Siegel, R; Saucedo, MCaso SGSB-E622A-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 8,20 €
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Lending Club: Part A
Siegel, R; Saucedo, MCaso SGSB-E597-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Lending Club: Part B
Siegel, R; Saucedo, MCaso SGSB-E597B-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Live Ramp (B)
Siegel, R; Saucedo, MCaso SGSB-E622B-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Live Ramp (A) - (B) - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E622TN-EIniciativa emprendedoraThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Desde 5,74 €
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Lending Club: Part A and B - Teaching note
Siegel, R; Saucedo, MCaso SGSB-E597TN-EIniciativa emprendedoraLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Desde 8,20 €
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCaso SGSB-SM280-EDirección estratégicaThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Desde 8,20 €
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Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RNota del Instructor SGSB-E601TN-EIniciativa emprendedoraIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Desde 0,00 €
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Stripe: Increasing the GDP of the Internet
Siegel, R; Kissick, RCaso SGSB-E601-EIniciativa emprendedoraIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Desde 8,20 €
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PayPal in 2017: Continuing to Reshape the Payments Landscape
Siegel, RCaso SGSB-E572B-EIniciativa emprendedoraBetween 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior. Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under...Desde 8,20 €