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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCaso SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Desde 8,20 €
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Vaccine Vial Monitors: "The Little Big Thing:" Taking Social Innovation to Scale
Davis, S; Schifrin, DCaso SGSB-SI145-EÉtica empresarial y Responsabilidad Social Corporativa, Innovación y cambioIt is a major global health challenge to get life-saving vaccines to children in hard-to-reach parts of Africa and Asia. These vaccines must stay cool during transport, yet it is not always possible to prevent heat exposure. Historically, health workers had no means of determining whether such heat exposure had damaged the vaccines and caused them to lose potency. But Vaccine Vial Monitors, or VVMs, changed that. A VVM is a small temperature mon...Desde 8,20 €
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Zynga and the Launch of Farmville
Goldberg, A; Schifrin, DCaso SGSB-SM239-EDirección estratégicaIn June 2009, the online gaming company Zynga launched the free social game Farmville on Facebook, which set a new record by reaching one million Daily Active Users four days after launch, skyrocketing to 30 million in six months. The case takes an inside look at how Zynga created FarmVille in just six weeks, including the important strategic and technical decisions Zynga made, the sometimes tense team dynamics, and the challenges Zynga’s founder...Desde 8,20 €
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Xiamoni's Globalization Strategy and Challenges
Burgelman, R; Gang, Zhang, Yanting, Fuo; Schifrin, DCaso SGSB-SM262-EDirección estratégicaXiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies and challenges moving forward. Hugo Barra, a top Android executive, had left Google a few years earlier to lead Xiaomi’s international growth. Xiaomi’s founder and CEO, Lei Jun, said the company’s ultimate goal was “makin...Desde 8,20 €