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Racial Discrimination on Airbnb: The Role of Platform Design
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCaso HBS-920051-EDirección estratégicaThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Desde 8,20 €
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The Role of Platform Design (Spanish version)
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCaso HBS-921S09Dirección estratégicaThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Desde 8,20 €