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The Joffrey Ballet
Goldberg, A; Ittleton, M; Riopelle, K; Hoyt, DCaso SGSB-SM259-EDirección estratégicaThe Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis and artistic decline. It had successfully raised $4 million for the widely anticipated new production of the Nutcracker. With annual revenues at around $20 million, this production represented a significant investment, and the or...Desde 8,20 €
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Zynga and the Launch of Farmville
Goldberg, A; Schifrin, DCaso SGSB-SM239-EDirección estratégicaIn June 2009, the online gaming company Zynga launched the free social game Farmville on Facebook, which set a new record by reaching one million Daily Active Users four days after launch, skyrocketing to 30 million in six months. The case takes an inside look at how Zynga created FarmVille in just six weeks, including the important strategic and technical decisions Zynga made, the sometimes tense team dynamics, and the challenges Zynga’s founder...Desde 8,20 €