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Wild Earth: Plant-Based Food in a Meat Obsessed Industry
Foster, George; Hornblower, Jocelyn HCaso SGSB-E745-EIniciativa emprendedoraThis case details the story of two of Wild Earth’s cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward...Desde 8,20 €
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Zoom Video Communications, Inc. (A) :Origins to IPO Planning and Road Show Pitching
Foster, George; Melvin, SheilaCaso SGSB-SM340A-EDirección estratégicaIn early April 2019, the executive team of San Jose-based Zoom Video Communications gathered in the company conference room to strategize about their messaging for a planned IPO, an event that only a few years earlier would have seemed improbable to many. Indeed, when Zoom founder and CEO Eric Yuan had first sought venture capital funding to start his company back in 2011, he was turned down countless times. “A new video conferencing entrant at...Desde 8,20 €