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Burt's Bees: Leaving the Hive
Winig, Laura; Wathieu, LucCaso HBS-507017-EMarketingRapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting earth-friendly production processes, Burt's Bees will impose superior product expectations and win over the mainstream personal care ...Desde 8,20 €
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The HLB Turnaround
Applegate, Lynda M.; Chakravorti, Bhaskar; Winig, LauraCaso HBS-810023-EIniciativa emprendedoraFord Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects of its operations and has hired a younger executive and turnaround expert, Andrew Macey, as COO to help him in the effort. Pearson and M...Desde 8,20 €
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Zappos.com 2009: Clothing, Customer Service, and Company Culture
Frei, Frances X.; Ely, Robin J.; Winig, LauraCaso HBS-610015-EServicios y operacionesOn July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest in...Desde 8,20 €
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Clothing, Customer Service, and Company Culture (Spanish version)
Frei, Frances X.; Ely, Robin J.; Winig, LauraCaso HBS-612S15On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest in...Desde 8,20 €