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Benihana of Tokyo (Spanish version)
Sasser, W. Earl, Jr.; Klug, John R.Caso HBS-602S18Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.Desde 8,20 €
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In a Different World (Spanish version)
Heskett, James L.; Sasser, W. Earl, Jr.Caso HBS-911S02This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's LaGuardia airport, which does not fit the airline's profile for cost, ease of service, and other factors. The bigger issue is how the org...Desde 8,20 €