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Applied Research Technologies, Inc.: Global Innovation's Challenges, Teaching Note
Bartlett, Christopher A.; Beckham, HeatherNota del Instructor HBS-4169-ETeaching Note to 4168Desde 0,00 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Recipe for Success: Growth and Evolution at Caf Cupcake, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-919510-ELiderazgo y Dirección de personasTeaching note for case 919509.Desde 0,00 €
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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCaso HBS-2095-ELiderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markDesde 8,20 €
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Power, Office Politics and a Career in Crisis (Spanish version)
Sasser, W. Earl, Jr.; Beckham, HeatherCaso HBS-210S13Liderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the ...Desde 8,20 €
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Manchester Products: A Brand Transition Challenge
Quelch, John A.; Beckham, HeatherCaso HBS-4043-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of...Desde 8,20 €
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Applied Research Technologies, Inc.: Global Innovation's Challenges
Bartlett, Christopher A.; Beckham, HeatherCaso HBS-4168-EConocimiento y comunicaciónWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration Unit manager, who must decide whether to re...Desde 8,20 €
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Launching Krispy Natural: Cracking the Product Management Code
Cespedes, Frank V.; Beckham, HeatherCaso HBS-913574-EMarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Desde 8,20 €
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Peak Sealing Technologies' Product Line Extension Dilemma (Spanish version)
Dolan, Robert J.; Beckham, HeatherCaso HBS-916S04MarketingPeak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to co...Desde 8,20 €