Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Harrington Collection: Sizing Up the Active-Wear Market, Teaching Note
Tedlow, Richard S.; Beckham, HeatherNota del Instructor HBS-3259-EMarketingTeaching Note for Product #3258.Desde 0,00 €
-
Clean Edge Razor: Splitting Hairs in Product Positioning, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4250-EMarketingTeaching Note for 4249Desde 0,00 €
-
Making the Grade at Attain Learning (Spanish version)
Hill, Linda A.; Beckham, HeatherCaso HBS-415S04Liderazgo y Dirección de personasNunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain's communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.Desde 8,20 €
-
Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S26MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Desde 8,20 €