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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Silicon Fen
Nicholas, Tom; Chambers, David; Preble, MatthewCaso HBS-815082-EIniciativa emprendedoraThe region around Cambridge, England (known colloquially as Silicon Fen) is home to a cluster of high-tech startups and established businesses. It has a deep history stretching back to the foundation of the city's elite university in 1284. Silicon Fen shares many characteristics with Silicon Valley (a leading research university, a large pool of skilled workers, a robust startup environment, and the presence of leading high technology firms) but ...Desde 8,20 €
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Growth Hacking at Bazaart (A)
Bussgang, Jeffrey J.; Preble, MatthewCaso HBS-815001-EIniciativa emprendedoraThe four founding members of Bazaart-a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images-face an important strategic decision in June 2014. Since its founding roughly two years earlier, the company had raised very little money from outside investors. Gili Golander, one of the founders and Bazaart's chief marketing officer, utilized a number ...Desde 8,20 €
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The National Football League and Brain Injuries
Hamermesh, Richard G.; Preble, MatthewCaso HBS-815071-EÉtica empresarial y Responsabilidad Social CorporativaThe National Football League (NFL) was both the most popular spectator sport in the U.S. and a major economic entity, taking in roughly $10 billion a year in revenue. However through the early twenty-first century, an increased understanding of the long-term effects of head injuries on NFL players indicated a serious threat to the long-term viability of the game. Particularly concerning was the indication that some deceased professional football ...Desde 8,20 €