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Turkish Airlines: Widen Your World
Alcacer, Juan; Cekin, EselCaso HBS-716408-EDirección estratégicaThis case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow Turkish Airlines to fly many more destinations, boost revenues, increase aircraft utilization, and achieve higher cost efficiency. But it would also increase the already intense comp...Desde 8,20 €
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Akbank: Options in Digital Banking
Lal, Rajiv; Cekin, EselCaso HBS-515115-EDirección estratégicaThis case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy, young population, and by new regulations on consumer banking that threatened banks' profitability. Akbank had a legacy as the best financial services company in Turkey, but it knew...Desde 8,20 €