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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-414-EAnálisis de decisiones, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Desde 8,20 €
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-415-EAnálisis de decisiones, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Desde 8,20 €
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How to Conduct a Good Experiment Online
Kochanowska, Ewa; Reutskaja, ElenaNota técnica MN-416-EAnálisis de decisiones, MarketingThis technical note provides brief explanation on how to run a good behavioral experiment online. It briefly discusses several important steps of running an experiment: research design, analysis plan, stimuli, programming of the experiment, participants, and data analysis and interpretation.Desde 8,20 €