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Philips Lighting: Light-as-a-Service
Kramer, Mark R.; Geradts, Thijs; Nadella, BhanutejaCaso HBS-719446-EDirección estratégicaDesde 8,20 €
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Discovery Limited
Porter, Michael E.; Kramer, Mark R.; Sesia, AldoCaso HBS-715423-EDirección estratégicaDiscovery Ltd. is a South-African based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not only make money but have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial ser...Desde 8,20 €
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Creating Shared Value (Spanish version)
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R1101CDirección estratégicaby reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters near their locations. A number of leading firms have already embarked on such initiatives. Nestle, for example, redesigned its coffee procurement, providing small, impoverished farmers advice on agricultural practices; helping them secure plant stock, fertilizers, and pesticides; and paying them a premium for better beans. ...Desde 8,20 €