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Social Business at Novartis: Arogya Parivar, Teaching Note
Kramer, Mark R.; Porter, Michael E.Nota del Instructor HBS-719426-EDirección estratégicaTeaching note for case 715411.Desde 0,00 €
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The Ecosystem of Shared Value (Spanish version)
Kramer, Mark R.; Pfitzer, MarcArtículo HBS-R1610GDirección estratégica(1) a common agenda, which helps align the players' efforts and defines their commitment; (2) a shared measurement system; (3) mutually reinforcing activities; (4) constant communication, which builds trust and ensures mutual objectives; and (5) dedicated "backbone" support, delivered by a separate, independently funded staff, which builds public will, advances policy, and mobilizes resources.Desde 8,20 €
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The Ecosystem of Shared Value
Kramer, Mark R.; Pfitzer, MarcArtículo HBS-R1610G-EConocimiento y comunicaciónGovernments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as "collective impact" has facilitated successful collaborations in the social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world's most urgent problems. In the process, companies will fin...Desde 8,20 €