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The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Nota del Instructor HBS-717481-EDirección estratégicaTeaching note for case 717430.Desde 0,00 €
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The De Beers Group: Exploring the Diamond Reselling Opportunity
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Caso HBS-717430-EDirección estratégicaIn September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the pilot program was to improve the consumer reselling experience and to enhance "diamond equity". Somewhat paradoxically, consumers typically received very low prices when they tried...Desde 8,20 €