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Redfin
Di Maggio, Marco; Kelley, JuliaCaso HBS-218051-EFinanzasRedfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided less support than a traditional real estate brokerage but helped home buyers and sellers save more money. Over time, in response to customer feedback, Redfin increased the level of cu...Desde 8,20 €
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Drinkworks: Home Bar by Keurig
Gupta, Sunil; Levav, Jonathan; Kelley, JuliaCaso HBS-521010-EMarketingIn the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had develDesde 8,20 €
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Scaling at Chief
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCaso HBS-920021-EChief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief's model to other cities. How much money should they raise in Chief's ...Desde 8,20 €
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Choosy
Bussgang, Jeffrey J.; Kelley, JuliaCaso HBS-819054-EIniciativa emprendedoraFounded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages. Since its official launch in July 2018, Choosy has been fine-tuning its business model. Now, in September 2018, founder and CEO Jessie Zeng must decide what the startup's next steps sh...Desde 8,20 €
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCaso HBS-620015-ETecnologías de la informaciónDesde 8,20 €
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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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Chief: Role for Carolyn Childers
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Chen, Katherine; Kelley, JuliaCaso HBS-920019-EDesde 8,20 €
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Entrepreneurship for All, Teaching Plan
Applegate, Lynda M.; Kelley, JuliaNota del Instructor HBS-818027-EIniciativa emprendedoraTeaching plan for case 818007.Desde 0,00 €
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaNota del Instructor HBS-521050-EMarketingTeaching note for case 521009.Desde 0,00 €
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCaso HBS-120034-EContabilidad y controlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Desde 5,74 €