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Bergerac Systems: The Challenge of Backward Integration, Teaching Note
Garvin, David A.; Yong, SunruNota del Instructor HBS-4382-EServicios y operacionesTeaching Note for Product # 4381Desde 0,00 €
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Alpen Bank: Launching the Credit Card in Romania, Teaching Note
Rangan, V. Kasturi; Yong, SunruNota del Instructor HBS-4563-EMarketingTeaching Note for 4559.Desde 0,00 €
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AIC Netbooks: Optimizing Product Assembly, Teaching Note
Wheelwright, Steven C.; Yong, SunruNota del Instructor HBS-4246-EServicios y operacionesTeaching Note for 4245.Desde 0,00 €
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Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Rangan, V. Kasturi; Yong, SunruCaso HBS-4188-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Desde 8,20 €
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Why is the New Swimming Pool Product Sinking? (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-411S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Desde 8,20 €
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AIC Netbooks: Optimizing Product Assembly
Wheelwright, Steven C.; Yong, SunruCaso HBS-4245-EServicios y operacionesAIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing each new generation of components. By doing in-house design and development, the company has been able to foster exclusive, long-term relationships with its customers. The firm decid...Desde 8,20 €
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Alpen Bank: Launching the Credit Card in Romania (Brief Case)
Rangan, V. Kasturi; Yong, SunruCaso HBS-4559-EDirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €